Our Story
UMD: The Heart of a Clean Home
For generations, the simple act of cleaning was more than a chore; it was a ritual. It was the scent of fresh grass, the feel of natural fibers, and the quiet satisfaction of creating a space of peace and order. Somewhere along the way, we lost that connection, trading wellness for convenience.
At UMD, we are bringing it back.
The Whispers of Our Grandmother & Aunt
Our journey doesn’t begin in a lab or a boardroom, but in the sun-drenched courtyards and warm, fragrant homes of our grandmother & aunt, Umayal and Daivaanai. To them, a broom was not just a tool—it was an extension of care. They believed that a clean space was the very first step towards a clear mind and a compassionate heart. They lived by a profound truth: that the ultimate goal of any life is not just to exist, but to enhance life for all beings. And it starts at home.
Clean Space. Happy Mind. A Healthier World.
We asked a simple question: What if cleaning nurtured you, instead of straining you? What if the tools you used every day were good for your home, your body, and the planet?
For You
We transform traditional, time-tested methods into premium, strain-free tools. Our natural grass brooms glide effortlessly, turning a task into tactile therapy. Our pure cotton mops absorb deeply, leaving a streak-free shine and a sense of calm. We believe a clean home should leave you feeling energized, not exhausted. Clean space, happy mind is not just a motto—it’s the feeling you get with every UMD product.
For Your Home
We champion the unmatched efficacy of natural materials. Natural grass dusts and sweeps in a way synthetics cannot. Natural cotton cleans and polishes without chemicals. We bring these powerful, gentle giants into modern homes with thoughtful design, durable construction, and a touch of timeless elegance.
For Our Planet
Our commitment extends to every living being our grandmother & aunt cherished. Where we use plastics, they are 100% recyclable. Our primary materials are naturally biodegradable. We see every product as a choice to reduce strain on our precious planet, because a healthy home must sit within a healthy world.
The UMD Cycle
From Your Floor to a Fuller Heart
Our grandmother & aunt taught us that true satisfaction comes not from having enough for oneself, but from creating enough for all. This is the cycle we aspire to create with you:
A clear space nurtures a clear mind.
A clear mind fosters purposeful thought.
Purposeful thought leads to compassionate action.
And action, together, can enhance the lives of all beings.
When you choose a UMD broom, you are not just picking up dust. You are choosing a moment of peace. You are choosing a tradition of care. You are choosing to take one small, beautiful step towards a healthier, happier, and more mindful life.
Welcome to UMD.
Welcome home to the art of clean.